Small investments. Big financial journeys.

Helping first-time investors and everyday earners build wealth through accessible, flexible and affordable investment opportunities.

How it works
₹100 daily SIPs• Multiple AMCs• Network distribution• Financial inclusion

Investments on ONDC, by the numbers

1M+ transactions

Purchase transactions since inception

₹1.16BAUM

Assets Under Management on the network

29 AMCs

Asset Management Companies live on the network

81 distributors

Distributors live on the network

58K+ investors

Unique investors participating through the network

12%+ first-time

Investors entering mutual funds for the first time

70% gig workers

Participation from drivers and gig workers

₹1007-day SIP

7-day daily SIP model now available on the network

~74%Tier 2+

Share of investors from Tier 2 and smaller cities

Distributors live on the network

Appreciate, Blinkmoney, Elefin Money, Enrich Money, Mitr Sewa, Pyllar and Zeny distribute network investment products, with 29 AMCs live behind them.

View all participants

Millions of Indians want to invest, but products are designed around monthly income cycles and larger ticket sizes.

ONDC is helping create a more accessible investment ecosystem where small-ticket investing becomes practical, flexible and easier to adopt.

For many individuals, investing feels out of reach
01
High minimum investment expectations
02
Limited awareness and financial literacy
03
Products designed around fixed monthly income patterns
04
Lack of access to trusted distribution channels
For distributors
05
Reaching underserved investor segments remains challenging
06
Customer acquisition costs can be significant
07
Expanding beyond traditional investor bases requires additional effort
One network.
Many providers.
Investing built for everyday earners.
₹100 7-Day Daily SIPs
SIPs starting at ₹100 · 7-day daily SIP model for flexible investing · Suitable for variable-income and first-time investors
Access to Multiple Asset Management Companies
29 AMCs available on the network · Greater product choice and wider opportunities · Improved accessibility for everyday earners
Distribution Through Multiple Network Participants
Faster onboarding · Reduced integration complexity · Wider investor reach and improved market access
Financial Inclusion Through Digital Participation
Growing participation from gig workers · Increasing first-time investor adoption · Digital-first investment journeys

Participate in the Investments network

For Investors

Start investing with small amounts, access multiple investment options and build long-term financial habits through familiar apps.

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