Bringing India's kisaans and karigars to digital markets

Helping grassroots producers, SHGs, farmers and artisans sell across India through digital access, fulfilment support and scalable commerce models.

How it works
Digital market access• Seller enablement• Shared fulfilment• Aggregator-led scaling• Better discovery

Amazing India Swadeshi, by the numbers

2x growth

Double-digit growth in order volumes since April 2025

Unifiedbrand

Amazing India Swadeshi unified branding across the programme

15+ aggregators

NAFED, Ekgaon, EL World Organic and NSC onboarded

India Post+ DCGpack

Fulfilment infrastructure scaling with India Post & DCGpack

500 orders/day

Received by a single seller on the Amazing India Gold programme

Multi-citywarehousing

India Post warehousing model operational across cities

Aggregators and fulfilment partners on the programme

NAFED, Ekgaon, EL World Organic and NSC onboard producer communities, with India Post and DCGpack scaling fulfilment across regions.

View all participants

Millions of farmers, artisans and small producers remain outside digital commerce.

They face challenges across market access, digital visibility, logistics, packaging and onboarding. Most grassroots sellers are new to digital commerce and need handholding beyond just creating an account.

Five barriers keep producers offline
01
Limited market access
02
Low digital visibility
03
Logistics and delivery gaps
04
Packaging and cataloguing gaps
05
Hard onboarding journeys
Digital access.
Seller enablement.
Shared fulfilment.
Digital Market Access
Products discoverable across commerce apps · Wider access beyond local markets and exhibitions · Increased visibility for India-made products
Seller Enablement Support
Onboarding assistance and handholding · Packaging guidance and templates · Catalogue creation, pricing and listing support
Shared Warehousing & Fulfilment
Warehousing through India Post and DCGpack · Easier packaging, dispatch and delivery · Better delivery reliability across regions
Aggregator-Led Scaling
Participants include NAFED, Ekgaon, EL World Organic, NSC · Helps clusters of farmers, artisans and SHGs · Scalable rural commerce ecosystems
Better Discovery for Local Products
Spices, staples, millet snacks and handmade goods · Artisan and handcrafted products · Regional foods discoverable across apps

Power India's grassroots commerce

For Farmers, Artisans & SHGs

Reach customers beyond local markets, get support for onboarding and fulfilment, and sell digitally with lower barriers.