Providing a low-cost and sustainable e-commerce channel for brands

Creating a more sustainable commerce ecosystem for D2C brands through lower commissions, wider digital visibility, connected logistics infrastructure and growth support across India.

How it works
Multiple commerce apps• Connected logistics• Better profitability• Growth and onboarding support

D2C on ONDC, by the numbers

75K+ sellers

Sellers across electronics, grocery, beauty, wellness and lifestyle

2x+ monthly

Double-digit monthly growth across participating brands

30%+ lower

Branded products priced lower than other e-commerce platforms

5–10%lower

Channel commission on average, improving brand profitability

Sharedinfrastructure

Warehousing and logistics infrastructure enabling scalable fulfilment

20x+ demand

Growth in demand across leading buyer apps including Bajaj Finserv, HamaraMall and One India Mall

Active across buyer apps and brands

Leading buyer apps and D2C brands are live on the network today, reaching customers across categories through open commerce.

View all participants

Digital retail in India has grown rapidly, but participation remains uneven.

While larger brands benefit from scale, visibility and distribution leverage, many emerging and regional businesses continue facing structural barriers to sustainable growth.

Five barriers keep the route fragmented
01
Rising customer acquisition costs
02
High commission-led marketplace models
03
Fragmented fulfilment and logistics operations
04
Limited access to scalable digital discovery
05
Operational dependence on a limited number of platforms
One integration.
Many storefronts.
Better economics.
Access to Multiple Commerce Apps
Reach customers across different commerce platforms · Reduce dependence on a single marketplace · Increase product visibility and customer reach
Connected Logistics Support
Use multiple logistics providers easily · Improve delivery reach across cities and regions · Scale operations without managing separate integrations
Better Profitability
Reduce platform and operational costs · Improve margins on every order · Build more efficient digital growth models
Growth and Onboarding Support
Onboarding assistance and catalogue support · Marketing collaborations and buyer app partnerships · Listing support for emerging and growing brands

Join the retail commerce network

Sell on the network

Bring your brand to every buyer app on ONDC with lower commissions, connected fulfilment and growth support.