Digitising supply operations for general trade, kiranas, distributors & brands
Building a more efficient and connected supply ecosystem for kiranas, distributors and brands through digitised procurement, faster replenishment, scheme transparency and smarter inventory access.
DigiDukaan on ONDC, by the numbers
Kiranas digitised through DigiDukaan procurement
Distributors onboarded across networks
Brands enabled, with many national brands in the pipeline
Live in Hyderabad, expanding to Jaipur and 3 more cities
Daily replenishment replacing slower weekly distributor cycles
Reduced working-capital lock-up for participating retailers
India's kiranas power everyday commerce, but procurement remains fragmented and manual.
A typical retailer orders through sales rep visits, phone calls, WhatsApp, separate brand apps and handwritten notes. This creates time-loss for retailers, forecasting pain for distributors and weak demand signals for brands.
Power general-trade digitisation
Easier and faster procurement, better visibility into offers and schemes, and reduced working capital lock-up.
Better retailer visibility and engagement, faster communication of launches, and improved access to general-trade ecosystems.
Digitised ordering workflows, reduced dependency on manual order collection and better inventory and demand visibility.
More efficient supply movement, faster replenishment cycles and stronger digital integration across general trade.
Partner with ONDC