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    Roles you can play

    (Re)define your
    role in the industry!

    Discover your role in shaping the future of digital commerce.

    ONDC identifies 4 types of players - Buyer Network Participant, Seller Network Participant, Technology Service Provider and Gateway. In an unbundled network, there needs to be a seamless interaction between all participants to facilitate end-to-end e-commerce transactions. Each role is explained below.

    Roles you can play

    ONDC identifies 4 types of players - Buyer Network Participant, Seller Network Participant, Technology Service Provider and Gateway. In an unbundled network, there needs to be a seamless interaction between all participants to facilitate end-to-end
    e-commerce transactions. Each role is explained below.

    Buyer Network Participant Seller Network Participant Gateway Technology Service Provider
    Experience India's biggest e-commerce revolution Any business can join ONDC

    Buyer Network Participant’s Role on ONDC

    Connects buyers to the ONDC network via a buyer application and shoulders buyer-facing responsibilities such as customer support, ensuring a seamless shopping experience, and providing a single checkout experience across categories.

    Find out if ONDC is active in your domain industry

    Enable your customers to access products and services on the ONDC network.

    • Any business with a strong customer base can join ONDC as a buyer network participant.
    • This can be through your existing application, a white-labelled app, voice assistant, chatbot, or any interface which can integrate with the network, and fulfil the feature requirements mentioned below.
    • Buyer network participants can also choose to partner with a technology provider to create a buyer-facing interface integrated with ONDC.

    Eligible buyer applications must fulfil the following feature requirements on their platform:

    • Parse buyer search requests into relevant fields and searches the network for qualifying products on the network that fully/partially meet the search request.
    • Display search results following the identifying criteria (closest store, product category, etc.).
    • Display data aggregated from the network, such as rating catalogue information (features, FAQ, specifications).
    • Allow the buyer to add to the cart from multiple sellers/seller apps.
    • Allow the buyer to select delivery options if more than one exists for the chosen seller/seller app.
    • Check out (and pay) to initiate a purchase.
    • Confirm the order with the seller app/seller and send confirmation to the buyer with the order ID.
    How to Join
    Take your digital commerce to the next level