Bridging the Digital Divide

DEAs serve as the connecting link between undigitized sellers and modern e-commerce platforms, ensuring seamless adoption of digital tools and technologies.

Capacity Building

Through training sessions, workshops, and ongoing mentorship, DEAs enable small retailers and producers to develop the required skills for successful online business operations.

Customized Support

DEAs tailor their assistance to the unique needs of each seller, offering personalized guidance on product cataloging, order management, and customer engagement.

Extensive Rural Footprint

By operating at grassroots levels, DEAs ensure even the most remote sellers can access emerging digital marketplaces, significantly boosting their visibility and reach.

Collaborative Ecosystem

Acting as a link between sellers and the broader ONDC ecosystem, DEAs help forge partnerships, increase seller discoverability, and foster healthy competition.

Inclusive Growth

Enabling traditionally underserved communities—artisans, farmers, women-led enterprises—DEAs play a pivotal role in driving inclusive economic growth and social empowerment.