In January 2024, ONDC joined forces with Google, Antler, Protean and Paytm to launch “Build for Bharat”, a nationwide hackathon that aimed to democratise the digital commerce ecosystem in India. This initiative helped ONDC in leveraging community contribution to find innovative and scalable solutions to tackle the most critical challenges in ONDC adoption. This initiative created a unique opportunity for innovators and entrepreneurs to solve existing challenges on open networks, empowering them to develop solutions that address real-world problems faced by everyone involved, from merchants and MSMEs to delivery agents and brands.
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