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About Company

Creating an inclusive
ecosystem for e-commerce!

Be a part of the world's first inclusive large-scale e-commerce system.

In India, more than 12 million sellers earn their livelihood by selling or reselling products and services. However, only 15,000 of these sellers (0.125% of the total) have enabled e-commerce. E‑retail has been out of reach for the majority of sellers, especially from small towns and rural areas.


ONDC recognises the unique opportunity to increase e‑retail penetration from the existing 4.3% to its maximum potential in India. Our mission is to dramatically increase e-commerce penetration in the country by enabling population-scale inclusion of all types and sizes of sellers.


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ONDC makes it possible

Why has India initiated this revolution?

India has been a world leader in demonstrating the successful adoption of digital infrastructures at the population scale, such as UPI, AADHAAR, and more. ONDC (Open Network for Digital Commerce) is yet another tech-based initiative to transform the way e-commerce functions in the country by enabling e-commerce through an open protocol based on open-source specifications.


The initiative will not only facilitate the rapid adoption of e-commerce but also boost and strengthen the growth of startups in India. By facilitating scalable and cost-effective e-commerce through the open protocol, ONDC will empower startups to grow collaboratively.

Investor Relations

ONDC was incorporated as a Section 8 company in December 2021, with the Quality Council of India and Protean eGov Technologies Limited as Founding Members. The other Institutions that have Invested in ONDC are:

  • BSE Investments Limited
  • NSE Investments Limited
  • Kotak Mahindra Bank Limited
  • Axis Bank Limited
  • HDFC Bank Limited
  • National Bank for Agriculture and Rural Development (NABARD)
  • Bank of Baroda
  • CSC e-Governance Services India Limited
  • UCO Bank
  • Central Depository Services (India) Limited
  • Punjab National Bank
  • National Securities Depositories Limited (NSDL)
  • Bank of India
  • IDFC First Bank Limited
  • Small Industries Development Bank of India (SIDBI)
  • State Bank of India
  • ICICI Bank Limited

Board of Directors

Founding Members

  • Jaxay Shah- Chairman QCI
    Jaxay Shah


  • Suresh Sethi Managing Director & CEO Protean eGov Technologies Ltd
    Suresh Sethi
    MD & CEO

    Protean eGov Technologies

Shareholders Representatives

  • Ashish Chauhan CEO of NSE
    Ashishkumar Chauhan
    MD & CEO


  • Ashis Prathasarthy Head Treasury & GIB HDFC Bank
    Ashish Parthasarthy

    Treasury & GIB, HDFC Bank

  • Nitin Chugh Deputy Managing Director and Head of Digital Banking
    Nitin Chugh
    DMD & Head

    Digital Banking & Transformation, SBI

  • S Ramann- CMD, SIDBI
    S Ramann


Government Nominees

  • Ateesh Singh- Joint Secretary - AFI
    Ateesh Singh
    Joint Secretary - AFI

    M/O MSME

  • Sanjiv Singh- Joint Secretary, DPIIT
    Sanjiv Singh
    Joint Secretary, DPIIT

    M/O Commerce & Industry

  • Vineeth Mathur IPoS Joint Secretary Ministry of Consumer Affairs
    Vineet Mathur
    Joint Secretary

    M/O Consumer Affairs

Independent Directors

  • Adil Zainulbhai Chairman of the Board of Directors of Network 18
    Adil Zainulbhai

    Capacity Building Commission

  • Anjali Bansal- Founder & Chairperson, Avaana Capital
    Anjali Bansal
    Founder & Chairperson

    Avaana Capital

  • Arvind Gupta Co-founder & Head Digital India Foundation
    Arvind Gupta
    Co-Founder and Head

    Digital India Foundation

  • Ritesh Tiwari Executive Director Finance & Chief Financial Officer HUL
    Ritesh Tiwari
    ED & CFO



  • T Koshy CEO ONDC
    T Koshy
    MD & CEO


Our Journey

Advisory council established by DPIIT and leadership team onboarded.June 2021


National roll out plan endorsed by HCIM.Aug 2021


Integration and Testing of first end-to-end transaction by first cohort.Dec 2021


ONDC Section 8 company registered.Dec 2021


Network Go-Live with first cohort participants.Mar 2022


1st order delivered in Bangalore.29th Apr 2022


Alpha Test Transactions begins.Apr 2022


Expansion of ONDC in other cities and domains.Jun 2022 - Sept 2022


Beta Launch of ONDC.Sept 2022

ONDC Careers

Make a difference in your career and India’s digital growth!