Publication - IndianRetailer
Edition - Online
In the swiftly transforming digital commerce landscape, the growth of Direct-to-Consumer (D2C) brands has been nothing short of meteoric, reshaping the dynamics of the Retail Industry. As internet accessibility continues to expand and the middle class grows, India's e-commerce sector has witnessed remarkable growth. Deloitte India's 'Future of Retail' report predicts a significant surge in the online retail sector from $70 billion in 2022 to an estimated $325 billion by 2030. This finds resonance in India’s burgeoning e-commerce sector, where the Open Network for Digital Commerce (ONDC) has emerged as a catalyst, presenting a tapestry of both opportunities and challenges for these brands.
At its core, ONDC - a public initiative supported by the government - aspires to engender fair competition and transparent conduct within India’s e-commerce realm. Its cardinal aim revolves around establishing an open, accessible digital commerce ecosystem, particularly nurturing the growth of D2C brands while upholding ethical and equitable business practices.
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Indian Retailer
