Publication - ET Retail
Edition - Online
SPAR Hypermarket, a part of multinational conglomerate Landmark Group, on Tuesday has joined Open Network for Digital Commerce (ONDC), the company said in a media release. With this integration, SPAR Hypermarket’s D2C catalog can be seen on all apps that a consumer is shopping from across a network that is rapidly developing. This will enable the hypermarket chain to expand its customer base by making its products available to all buyers on ONDC, according to the release. The move will help the brand grow its presence across the country and help achieve its goal of aligning with the new-age shopper by being present across easy points of access. Vipin Bhandari, managing director and chief executive officer, Max Hypermarket India, said, "As a brand that is always looking to innovate and disrupt the market, joining ONDC is a great move for us. T Koshy, managing director and chief executive officer of ONDC, said, “As ONDC network aims to create a transparent e-commerce ecosystem creating equal opportunities for all, we are happy to see SPAR Hypermarkets get on board." SPAR will first start its offering for Bangalore shoppers and then expand across common geographies on ONDC.
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