Publication - afaqs
Edition - Online

Protean eGov Technologies, formerly NSDL e-Governance Infrastructure, a technology company in digital public infrastructure achieves a milestone by powering ONDC-compliant e-commerce feature on Waves - an OTT platform launched by Prasar Bharati.

This ONDC- compliant buyer application, powered by Protean, will enable Waves’ users to browse and buy products, across categories live on the ONDC network, while enjoying their favourite movies or TV shows. This is the first time in India that an OTT player has integrated commerce experience with content, to make it a seamless experience for its users.

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Protean integrates ONDC-powered e-commerce on Waves OTT platform

This application will enable Waves’ users to browse and buy products, across categories live on the ONDC network, while enjoying their favourite movies or TV shows.

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