Publication - The Times of India
Edition - Online
PhonePe has announced the launch of a new Shopping app called “Pincode”, built on top of the ONDC platform. According to the company, the app will focus on hyperlocal commerce and is now available for download on Google Play Store and App Store. Pincode is currently live only for customers in Bangalore and will launch in other cities in the coming days. The Pincode app aims to promote local shopkeepers and sellers and hopes to digitally connect each city’s consumers with all their neighborhood stores that they usually buy from offline, with the convenience of online ordering, discounts and instant refunds and returns. The, company said, that the app will help bring out the inherent strength of neighborhood stores, offering consumers a better and wider selection of products than competition, and will include both well-known national brands, as well as locally manufactured groceries, apparel, footwear, accessories etc. The aim is to provide stimulus to the local retailers, but also to the entire local ecosystem powering commerce including the MSME’s and farmers.
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