Open Network For Digital Commerce Revised Incentive Program

Feb 3, 2023

ONDC has released an addendum to the revised incentive program. The terms and conditions indicated in the addendum are in addition or in some cases, replacement to the terms and conditions mentioned in the document released on 30th January, 2023 (as attached in this post). The terms and conditions of the addendum will come in effect one week from the date of release of this document (7th March 2023).

ONDC launched to public users in select pin codes of Bengaluru on 29th September 2022. The journey from establishing the Proof of Concept of ONDC with the Grand Hackathon in January 2022 to the alpha launch of the network in April 2022 and subsequently Beta launch in September has been incredibly exciting for all stakeholders. We are grateful for your continued efforts to co-build a decentralised and unbundled e-commerce industry.

After two months of testing and nearly 3000 orders, ONDC is gearing up for the next phase of testing with meaningful scale to build up momentum for a national launch planned for the first quarter of 2023. Towards this we are implementing a multi-pronged approach in the short term to enhance the network to stimulate transactions, with focus on Bangalore including stepped up network scale from 700+ merchants across India to 20,000 across domains, readiness to manage network operation at such scale for settlement and grievance management and enablement of new categories like Fashion, Home & Kitchen (including Décor), Electronics, Beauty and Personal Products.

To jumpstart the scale up, ONDC announced the ONDC Incentive Program for various participants on the network in December 2022. We are now revising that program in the light of feedback received from Network Participants. This rollout will override the incentive program announced earlier in December 2022.

There are 5 programs for different entities in the ONDC ecosystem.

Program 1: Discount for Buyers for transactions

Program 2: Subsidised Delivery Cost for Buyers

Program 3: Incentive for Buyer Apps for demand generation

Program 4: Incentive for Sellers for demand generation and fulfilment

Program 5: Incentive for Seller Apps for seller onboarding

ONDC invites you to participate in the incentive program.

ONDC urges all participants to grab this opportunity to speed up their integration with ONDC and participate in the scale up of the network.

Please reach out to us on [email protected] for any other clarifications or invite for the webinar.