Publication - The Hindu
Edition - Online
The Open Network for Digital Commerce (ONDC), the government-backed e-commerce protocol, on Friday launched a repository of online training material for merchants called the ONDC Academy. ONDC has been conceived—funded initially by banks—as a counterweight against large e-retail, quick commerce and ride-hailing firms. The repository is stored on an ONDC website as well as on YouTube, with assistance from the National Stock Exchange. As ONDC grows, it has started allowing multiple sellers and buyers to hook into a common protocol—rather than on a single platform. The government has cited concentration risks of large e-commerce platforms, as well as “rent seeking” behaviour. At the same time, Thampy Koshy, the Chief Executive Officer of ONDC, said it was necessary to widen the scope of e-commerce to smaller merchants.
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