Publication - The Hindu

Edition - Online

The Open Network for Digital Commerce (ONDC), the government-backed e-commerce protocol, on Friday launched a repository of online training material for merchants called the ONDC Academy. ONDC has been conceived—funded initially by banks—as a counterweight against large e-retail, quick commerce and ride-hailing firms. The repository is stored on an ONDC website as well as on YouTube, with assistance from the National Stock Exchange. As ONDC grows, it has started allowing multiple sellers and buyers to hook into a common protocol—rather than on a single platform. The government has cited concentration risks of large e-commerce platforms, as well as “rent seeking” behaviour. At the same time, Thampy Koshy, the Chief Executive Officer of ONDC, said it was necessary to widen the scope of e-commerce to smaller merchants.

Please click on the link below:

ONDC releases learning resources for merchants as more sellers join platform

ONDC Academy launched to train merchants on govt-backed e-commerce protocol. Repository stored on ONDC website/YouTube. Aim to widen scope of e-commerce to smaller merchants. 70K rideshare partners & 50K sellers on platform. Training to increase sellers, plus two potential partnerships with India Po…

The HinduThe Hindu Bureau