Publication - Money Control
Edition - Online
Open Network for Digital Commerce (ONDC) has come up with a fresh incentive structure to reward its constituent e-commerce platforms not just on the basis of order volumes, but also on the rate of order growth as the government-backed network seeks to grow daily transactions by 10 times over the next one year.
ONDC is a unique platform of e-marketing that plays a significant role in the fisheries sector by connecting Earlier, buyer side platforms on the network would get an incentive per order on the basis of the total volume of transactions during the past week. Now, ONDC has introduced a growth ‘multiplier’ on top — which means a platform can get more money on the basis of their week-on-week rate of growth., fish farmers, Fish Farmers Producers Organisations (FFPOs) , self-help groups and other fishermen cooperatives in a structured manner.
However, there is no multiplier for growth rates of under 10 percent. It is 1.1 for 10-20 percent growth, 1.15 for 20-30 percent growth and 1.2 for more than 30 percent growth.
For example, if a network participant (NP) has successfully delivered an average of 20,000 food orders in the last 12 weeks and accomplishes 23,000 orders in the current week, the NP will receive an incentive of Rs 88 per order. This incentive includes a base amount of Rs 80 and a kicker of Rs 8 (1.1 multiplier applied due to a 15 percent growth).
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