Publication - Your Story
Edition - Online
Today, Gupta Kirana shop’s dream of tapping more customers (beyond his area) for his small Kirana shop in one of Bengaluru’s low-density places is a dream come true. Gupta Kirana shop gets a fair chance to compete and showcase his store “digitally” with equal opportunities that other ecommerce players have. Even two years ago, this would not have been possible. Today, it is, thanks to a ground-breaking revolution underway in India. The government-backed Open Network for Digital Commerce (ONDC) has the potential to reshape the landscape, propelling India's digital consumption to unprecedented heights. According to McKinsey, this game-changer could increase digital consumption by five times, reaching a staggering $340 billion by 2030. Moreover, the number of digital transacting consumers is projected to surge three to four times, from 165-190 million to 450-500 million users during the same period.
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