Publication - Time
Edition - Online
The Indian tea industry which dates to the 18th century rightly boasts of a proud history of diverse flavours and significant contribution to the world tea market. Assam, the largest producer of tea in India, is celebrating a key milestone of reaching 200 years. Assam not only accounts for about 52% of the country's total tea production but also provides employment to more than a million people in the state.
The onset of Covid -19 brought about a significant change in the art of doing business with retail and online sales getting traction as packaging and branding become an integral part of it. The business of tea was no exception. Assam tea growers who managed to adapt to the changing model of doing online business did meander through the tough times of Covid-19.
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