Publication - News Drum
Edition - Online
Open Network for Digital Commerce (ONDC) on Friday said it has entered the e-commerce space not to create competition but to democratise the online market space. The Indian market, which is largely dominated by brick-and-mortar models, has witnessed a rapid expansion in the e-commerce segment in the past few years, with global players like Amazon entering the market. Speaking to PTI on the sidelines of Shiprocket SHIVIR 2023 here, Koshy said the existing ecommerce platforms are doing a great job, but they are meant for a certain class of customers and segments of society.
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