Publication - Exchange4Media
Edition - Online
Open Network for Digital Commerce (ONDC) has appointed Rachita Gupta as Vice President-Communications. In her current role, Rachita is entrusted with leading the Communications function with a clear mandate to build the brand of ONDC and drive leads for network expansion. Rachita comes with two decades of multi-industry experience in marketing, digital marketing, brand communications, sales strategy, and strategic alliances across varied sectors. In her previous role at Tech Mahindra, Rachita spearheaded global marketing efforts for Emerging Technologies, covering pivotal areas such as Data Analytics, AI, Gen AI, Metaverse, Cybersecurity, and SaaS. T Koshy, MD & CEO, ONDC, said “We are delighted to have Rachita onboard. Her extensive experience combined with proven strategic acumen makes her an invaluable asset in driving our next growth phase. ONDC is confident that Rachita Gupta's expertise, innovative approach, and profound understanding of many industries will play a pivotal role towards the Network’s success in future”. Expressing her enthusiasm for the role, Rachita Gupta, VP — Communications said, “ONDC is a pioneering initiative with immense impact potential and I am excited to be a part of this Network, particularly at a juncture where it is set to transform the entire ecommerce ecosystem. ONDC’s vision to create a no-barrier, open network through innovation, technology, and a customer-centric approach perfectly resonates with my own values. I look forward to collaborating with the talented team to drive excellence at every phase of the Network’s growth and expansion.”
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