Publication - Business Standard
Edition - Online
The Open Network for Digital Commerce (ONDC) is finally seeing user traction with mobility services in the lead. And officials believe that with PhonePe launching its app, Pincode, on ONDC, the network will gain currency in the ecommerce segment as well. ONDC has two mobility apps on its network: Kerala Open Mobility Network (KOPN); and Namma Yatri, an auto-rickshaw booking app recently launched in Bengaluru. KOPN sees over 200 transactions per day, while Namma Yatri has 18,000-19,000 transactions. ONDC Chief Executive Officer T Koshy is of the opinion that the network is slowly recording an uptick in transactions. “When it comes to ecommerce, we have seen transactions going up since December – from 30-odd in a day to 400-500 now,” he said.
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