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    Is ONDC’s gamble paying off?

    • ONDC
    • By   ONDC

    Publication - Economic Times
    Edition - Online

    When Open Network for Digital Commerce (ONDC) was conceptualised around three years ago and launched in January last year, it was meant to break the stranglehold of e-commerce giants — Amazon, Flipkart, Zomato, Swiggy and their Peers.

    One year down the line, some milestones have been achieved. And a lot is riding on its success. A McKinsey report said ONDC will enable a five-fold rise in India’s digital consumption to $340 billion.

    Please click on the link below:

    Is ONDC’s gamble paying off?
    The ambitious project has gained visible traction through the past year. But what are the challenges that must be addressed before it truly democratises web commerce?
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