Publication - Economic Times
Edition - Online
When Open Network for Digital Commerce (ONDC) was conceptualised around three years ago and launched in January last year, it was meant to break the stranglehold of e-commerce giants — Amazon, Flipkart, Zomato, Swiggy and their Peers.
One year down the line, some milestones have been achieved. And a lot is riding on its success. A McKinsey report said ONDC will enable a five-fold rise in India’s digital consumption to $340 billion.
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Is ONDC’s gamble paying off?
The ambitious project has gained visible traction through the past year. But what are the challenges that must be addressed before it truly democratises web commerce?
Economic Times
