Publication - The Times of India
Edition - Online
India’s retail landscape is set for a seismic shift with the government’s launch of the Open Network for Digital Commerce (ONDC) platform. The ambitious project aims to empower small retailers and mom-and-pop stores by integrating them into the country’s burgeoning e-commerce ecosystem, and creating a more level playing field with large e-commerce companies. ONDC represents a watershed moment in India’s retail sector, offering small sellers from every corner of the country the opportunity to reap significant gains from the digital marketplace. The government’s commitment to nurturing the growth of small retailers signals a major shift in policy and a concerted effort to promote a more equitable retail landscape.
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