Publication - BusinessLine
Edition - Online
The Indian government is doing a feasibility study to integrate all its related platforms with Open Network for Digital Commerce (ONDC) to ensure that larger benefits go to buyers and sellers and a robust e-commerce ecosystem is built to withstand any disruption in the physical market. One such experiment may come up if the government finds it legally and technically feasible to link e-NAM (electronic National Agricultural Market) with ONDC.
As the government’s e-NAM has connected 1,389 mandis (agriculture market yards) across the country, an integration may help farmer-producer organisations (FPOs) to navigate both e-NAM and ONDC simultaneously to buy and sell produce, sources said. After acquiring skills, many FPOs have forayed into trading of farm produce to increase their turnover for viability.
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