Publication - BusinessLine
Edition - Online
The government-backed Open Network for Digital Commerce (ONDC) is in advanced discussions with Flipkart as the e-commerce major may soon foray into food and beverages (F&B) category on the platform.
It could mean that users may soon be able to order from a wide range of restaurants and fast-food outlets.
While the food and beverage is just the starting point, logistics is to soon follow, promising good prices and immediate responses. Despite advanced stages of integration with ONDC, Flipkart’s logistics subsidiary Ekart has not been very active. The company plans to operate on the buyer-side of ONDC, meaning shoppers can order food while searching for fashion and apparel on Flipkart.
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