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    Decoding ONDC's brand outreach strategy

    • ONDC
    • By   ONDC

    Publication - Afaqs

    Edition - Online

    With prominent names like Google and PepsiCo joining the ONDC bandwagon, Shireesh Joshi, CBO, ONDC, delves into the evolution of brand outreach within the network.
    After announcing its partnership with Open Network for Digital Commerce (ONDC) in June, tech giant Google revealed new collaborations with the network during the recent 'Google for India' event.
    Through the Google-ONDC collaboration, Google Maps users in India will soon be able to book metro tickets directly via the mapping app. Bikram Singh Bedi, managing director, Google Cloud India, unveiled the initiative, stating that this new feature would be rolled out across major metro cities in India over the next few months.


    Interestingly, this integration is only made possible through buyer apps integrated with the ONDC network. In a conversation with afaqs!, Shireesh Joshi, CBO, ONDC, says, "It's important to note that ONDC operates as a protocol, not a consumer-facing application. Businesses build the consumer interfaces, and they are the ones communicating with users. Take UPI, for example; the UPI applications themselves are responsible for advertising. Similarly, existing applications like Paytm serve various payment needs. ONDC seamlessly integrates into these platforms."

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    Decoding ONDC’s brand outreach strategy
    With prominent names like Google and PepsiCo joining the ONDC bandwagon, Shireesh Joshi, CBO, ONDC, delves into the evolution of brand outreach within the network.
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