Publication - Money Control
Edition - Online
In what could be the first instance of a legacy Indian corporate house entering the online food ordering sector, salt-to-steel conglomerate Tata Group’s super app — Tata Neu — is gearing up to start the service by piggybacking on the Open Network for Digital Commerce (ONDC), according to four people aware of the developments.
“It is likely to be launched for closed-user group trials in the next few days. But the feature may still be a month or more away from going live for the broader public,” said one person.
A second person said the idea behind the entry into food ordering is to develop a ‘high-frequency use case’ to bring consumers back to the app regularly.
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Tata Neu readies to enter Swiggy, Zomato territory via ONDC route
The Tata Group’s super app sees food ordering as a high-frequency use case that will bring consumers back to the platform regularly.
Moneycontrol
