Publication - Passionate in Marketing
Edition - Online
It has been a year since Open Network for Digital Commerce (ONDC) was launched with an aim to democratise e-commerce in India. In this short span of time, it has gone live across more than 10 cities through network participants across multiple categories including Food & Beverage, Grocery, Home & Kitchen, Fashion, Electronics, Health & Wellness, and Beauty & Personal care. Paytm E-commerce Private Limited (PEPL) is one of the frontrunners on the ONDC Network after being the first to go live as a buyer app. With Paytm se ONDC Network, users across the country can not only order everyday essentials like food and groceries but they can also seamlessly purchase big ticket items including headphones, earphones, mobile phones, smart watches, home appliances like air conditioners and more. It has emerged as one the most popular buyer platforms which enables users to seamlessly shop, revamping the online retail experience.
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