Publication- The Hindu Business Line
Edition- Online
Date- 04 June, 2023

“In the physical market, everybody gets an opportunity to compete based on the strength of their products, and their marketing strategies unlike in e-commerce where the intermediary platforms has the stranglehold,” declares T Koshy, CEO of the Open Network for Digital Commerce (ONDC), an entity that has been capturing everyone’s imagination. As he explains, there could be premium shops catering to elite clients, there could be the kirana stores frequented by the middle class, street vendors catering to masses and so on. “Every kind of seller is there helping their kinds of clients to buy what is relevant for them using a suitable delivery channel.” However, in the digital commerce marketplace, so far, people think that everything has to be integrated in one approach. “That is why penetration on the buyer side is only five to six percent. And on the seller side just one or two per cent because only a limited set of merchants will be able to use it as per the conditions of the platforms.”

Please click on the link below:

ONDC: Disrupting e-commerce through participative growth

ONDC hopes to disrupt digital commerce by unbundling the building blocks of transactions, making it interoperable and inviting everyone to participate in the growth. The vision is that just as UPI revolutionised financial transactions, ONDC will transform ecommerce.

The HinduBusinesslineChitra Narayanan & Meenakshi Verma Ambwani