Publication - YourStory
Edition - Online
The Indian digital landscape is a battlefield, and Tata Neu, the much-hyped "super app" of the legendary Tata Group, has found itself struggling to capture the hearts (and wallets) of users. Launched in April 2022 with a whopping $3 billion investment, it aimed to be a one-stop shop for everything from groceries to electronics, but user engagement proved lukewarm, resulting in a 100% loss in its first year. Now, in a bid to reignite the app's fire, Tata Neu is eyeing the sizzling food delivery sector, currently dominated by the established giants Zomato and Swiggy.
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Can TATA compete with Zomato and Swiggy in India By partneringwithONDC
In the quest to compete with Zomato and Swiggy in India, TATA’s consideration to partner with ONDC or to acquire one of these giants.
