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    8 Ecommerce Predictions For 2024

    • ONDC
    • By   ONDC

    Publication - Inc42
    Edition -
    Online

    India’s $100 Bn+ ecommerce market has seen a slew of changes in 2023, ranging from the entry of new players, the expansion of the Open Network for Digital Commerce (ONDC) going live and D2C brands exploring the omnichannel path for revenue growth.

    While Walmart’s infusion of $600 Mn into Flipkart as a part of its mega $1 Bn round hogged the limelight towards the end of the year, Amazon put a pause on its spending in India and streamlined its workforce in line with global strategy.

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    8 Ecommerce Predictions For 2024
    From the rise of homegrown startups to the proliferation of ONDC, here are eight predictions for India’s $100 Bn+ ecommerce sector.
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