Publication - Express Computer
Edition - Online
The Indian e-commerce landscape is going through a monumental shift with the introduction of the Open Network for Digital Commerce (ONDC). The Government of India started this initiative to build a new era of interconnected e-commerce in India – providing small and medium businesses a fair shot in the game. This further breaks the marketplace monopoly. And the results are evident. ONDC has successfully captured the spotlight, with more than 100,000 merchants spanning 273 cities and 45 diverse entities in its network, including big brands like ITC, Red Bull, and Hindustan Unilever.
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