Publication - Money Control
Edition - Online
The Open Network for Digital Commerce (ONDC), a government-backed interoperable network, has initiated a pilot project aimed at bringing street food vendors in Delhi and Lucknow on board, as they aim to expand at a faster pace. The plan is to onboard 500 street food vendors in the next 1-2 months in Delhi and Lucknow. Following the pilot's success, the network will be scaled up nationwide with more seller and buyer apps.
There is also an effort to explore sustainable ways for demand generation with various buyer applications on the network. In Delhi, the pilot has started with Zomato-backed Magicpin, which has brought two street vendors in the Saket locality of the city - Krishna Chaat Bhandaar and Free Plates - to the network.
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