Publication - The Hindu Business Line
Edition - Online
The government-backed Open Network for Digital Commerce (ONDC) saw an uptick in order volumes during the festival week as it recorded 1.2 million transactions in the week leading up to Diwali across 600 cities, said Shireesh Joshi, Chief Business Officer. The orders were placed across 600 cities during the festival week, covering verticals ranging from food & beverages, grocery, electronics, and fashion to home & kitchen, mobility, and health & wellness. The transaction growth seen during the festival season was on the back of buyer-side applications like Paytm, Pincode (owned by PhonePe), Magicpin, and Ola among others.
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ONDC order volume shoots to 1.2 million during festival sale
ONDC recorded 1.2M transactions across 600 cities during the festival week. Food & beverages drove the growth, while fashion picked up after Snapdeal joined the network. The bulk of orders came from Bengaluru, Delhi, Mumbai, Hyderabad, and Pune. ONDC launched a network-level gift card in September t…
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