Publication - Money Control
Edition - Online
The volume of monthly retail purchases on the Open Network for Digital Commerce (ONDC) has grown six times in the last six months to hit 3.6 million in March, compared to over 600,000 in September last year, according to people close to the developments.
This has been driven by significant discounts for users, incentive schemes for sellers, the entry of big players like Boat, Domino's, McDonald's, and the network's expansion to more cities.
Meanwhile, the total number of transactions on the network in March reached 7.7 million, which includes 4.1 million ride-hailing bookings on the Namma Yatri app. In contrast to retail purchases, monthly ride-hailing has grown only 1.5 times in the last six months — from 2.7 million in September.
ONDC declined to comment on the transaction numbers.
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