Publication - Credable

Edition - Online

The arrival of the Diwali season, with its much-awaited festive celebrations, presents a golden opportunity for small and medium enterprises (SMEs) to harness the potential of the ONDC Network and drive their sales to new highs. SMEs can leverage the comprehensive framework and standardized application programming interfaces (APIs) offered by ONDC to implement a range of strategic initiatives to amplify their reach and engage a broader consumer base during this extremely lucrative period. Since its inception in 2021, the Network has endeavored to reshape the digital commerce landscape by empowering small businesses and driving growth. Presently, e-commerce contributes just 4.3% of the retail commerce sector in India, a figure which ONDC is tirelessly working to grow. During Diwali 2023, eCommerce sales are expected to increase by more than 20%, with the growth attributed to a 40% quarter-on-quarter surge in the direct-to-consumer (D2C) segment.

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ONDC Diwali 2023: Empowering SMEs for Digital Commerce Triumph | Boost Sales with ONDC Network

Unlock the potential of Diwali sales with ONDC network. Explore how SMEs leverage standardized APIs, strategic initiatives, and data-driven marketing for a prosperous festive season. Discover ONDC’s role in a 45% surge in online sales, a 55% expansion in customer reach, and a 40% reduction in operat…

CredableCredAble Team