Publication - Outlook India
Edition - Online
The Open Network for Digital Commerce (ONDC) has received bumper offers after it hit a fresh peak of 53,000 orders on 8 October. A tiny amount of electronics, home furnishings, and other products that fall under the retail transaction category are also included in the figure. Industry sources believe that players like Magicpin, Paytm, Ola, and PhonePe have an extra incentive to step on the accelerator to push sales during the festive season, which also coincides with the ongoing ICC Cricket World Cup, since the government-backed e-commerce network is raising its incentive levels for platforms starting on 3 October.
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