Publication - Business Line
Edition - Online

“During Q4 FY24, there was an 18 per cent rise in food and beverage orders owing to a strong network of over 95,000 restaurants. In this period, there was a growth of 52 per cent in grocery orders facilitated by a network of 12,585 sellers catering to over 665 cities,” the survey noted. It added that the fashion segment witnessed a growth of 11 per cent in Q4 FY24 on the back of more than 6,400 sellers offering over 15 lakh stock-keeping units (SKUs) in about 900 cities. Also, about 5,700 farmer producer organisations (FPOs) have joined the network so far, collectively registering more than 23,000 transactions during this period.

The network currently has 65 seller applications, 12 logistics provider applications and 22 buyer applications. Over 5.35 lakh sellers have onboarded ONDC, of which 85 per cent are small sellers.

The survey said the network offers “cost-effective benefits to restaurant partners, easing the burden of high fees charged by dominant aggregators”.

Please click on the link below:

Economic Survey 2024: ONDC clocks 68 m transactions; e-commerce must innovate to widen reach

The government-backed ONDC has facilitated over 68 million transactions, expanding rapidly into various domains, facing challenges in e-commerce growth.

BusinessLineMeenakshi Verma Ambwani