Publication - Inc42 Media
Edition - Online
The Open Network for Digital Commerce (ONDC) has onboarded the food and beverage giant Pepsico on its platform. Pepsico is one of India’s leading consumer products companies which houses brands such as Lay’s, Pepsi, Quaker, Tropicana & Gatorade. Through this partnership, Pepsico expects to expand product discoverability and extend the customer base through the ONDC-affiliated seller applications. In a joint statement with ONDC, PepsiCo India President Ahmed ElSheikh said, “At PepsiCo India, the focus is to maximise choices on how consumers want to source our products. We are always looking to innovate our go-to-market models.”
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