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Digitisation shouldn’t bypass small enterprises

  • ONDC
  • By   ONDC

Publication - Businessline
Edition - Online

Digital transformation has been one of the defining forces of the last decade — impacting industries, consumers, economies and livelihoods. But the impact has not been uniform. A few large digital platforms have built significant scale, and network effects and the winner-takes-all characteristic propels them even further. They often compete across categories, and indeed, often with their own supplier base.

Digitisation shouldn’t bypass small enterprises
There is no reason why the aggregation and supply development role should be left only to technology or so-called ‘e-commerce players’
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