Connect Buyers to the Network

Get buyers to use your interface to buy from any ONDC-registered seller.

Buyer Interface

Any technical/telecom interface that allows a buyer to search for a seller for the product they want, add to cart and complete the purchase. Such an interface options include but are not limited to

  • A mobile app
  • A desktop app
  • A website/webpage
  • A messaging platform
  • Interactive voice response (IVR)

Features of buyer apps

  • Parse buyer search requests into relevant fields and search network visible catalog for options that meet / partially meet search request
  • Display search results identifying criteria where used (sponsored, most popular etc.
  • Display network aggregate data (ratings), and access to network info (reviews) as well as catalog info (features, faqs, specifications)
  • Allow the buyer to add to the cart from multiple sellers/seller apps
  • Allow the buyer to select delivery options if more than one exists for the chosen seller/seller app
  • Check out (and pay) to initiate a purchase
  • Confirm order with seller app/seller and send confirmation to the buyer with order ID
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How does your business grow?
Increase transacting buyers to the platform, and earn margin per purchase.

Domains that are live on ONDC

Retail Logistic

Resources available

Steps to join ONDC

  1. ONDC organizes regular business and technical onboarding calls to help potential network participants understand the ONDC concept and the roles they can play on the network. Schedule for the same is as follows:-
    - Business Onboarding Call - Tuesday (Weekly)
    - Technical Onboarding Call - Friday (Fortnightly)
  2. Evaluate your role on the network as a buyer application, seller application or gateway and the domains you would like to participate in.
  3. Fill the Network Participant profile form to help us understand your business model and identify your organisational SPOCs.

Please write to [email protected] to get invites for the Business and Technical onboarding calls as well as the Network participant profile form.

Technical Toolkit

The creation of an open network requires implementing multiple layers of infrastructure, each having its own specification. The specifications include core specifications, domain specific taxonomies, security and trust models, and an open certification specification. The ONDC Github repository is a single source collection of all tech-related information to equip you to get ONDC enabled quickly.

To access ONDC Github click here

Frequently asked questions (FAQ)

How will ONDC help buyers/customers?

ONDC will help buyers/consumers in the following ways:

A) Increase in choice

B) More competitive market, which will enable customers to choose the platforms/providers with policies most suitable to them.

C) Ease and simplicity of discovering any seller or product through any platform

D) Ease of getting products delivered to one’s doorstep by increasing the choice of delivery service providers.

E) Make e-commerce more inclusive and accessible irrespective of the physical location of the customers.

How will smaller marketplace players earn income because some giants will be earning all incomes as they have the biggest seller base?

ONDC will not keep anyone out or mandate anyone to join, be it small marketplaces or large players.

There was an impression that ONDC is going to break the monopoly of big players, what will be the added advantage to this network in eCommerce for the rest of the players?

However, one of the reasons ONDC is being created is because less than 10% of India’s commerce is Digital. What that means is that there is tremendous potential in both adding the majority of India’s population as customers and beneficiaries of the eCommerce ecosystem, as well as millions of sellers, merchants and traders to start selling online.

ONDC architecture provides a level playing-field wherein sellers will have lesser vendor lock-in, and can easily choose whichever marketplaces they prefer. At the same time, ONDC is expected to reduce customer acquisition costs for sellers (and conversely, merchant/seller acquisition cost for buyer nodes)

How regular consumers will find a platform on ONDC?

A platform will need to be made ONDC compatible and registering on ONDC as a buyer or seller node to be discoverable on the network. Regular customers will need to find and use their regular buyer platform as they do in the current environment (without ONDC) for searching and placing orders for products.

In case we develop Buyer app using our own proprietary platform, can this app also host independent products & inventory ( which is not yet in ONDC ) along with products and inventory which will be received from ONDC.

Yes, this is possible as long as you are able to federate buyer requests and seller responses from different sources.

What would the revenue model be for both seller aggregators/applications and buyer platforms?

The buyer app can charge a transaction fee to the buyer for providing value-added services. Similarly, the seller app can charge a listing fee from its sellers. ONDC will not be involved in deciding the fee structure to be charged by these entities.