Publication - The Economic Times
Edition - Online
Shiprocket, India’s 106th unicorn and e-commerce enablement platform has announced the integration of the Shiprocket seller app with ONDC. In line with Shiprocket’s mission of simplifying the lives of independent e-commerce merchants of BHARAT, the app will facilitate the onboarding of sellers on the ONDC network. With the help of Shiprocket’s seller app, the Shopify-powered stores of merchants will be instantly discoverable on the network. Shiprocket aims to provide a seamless onboarding and post-support experience to sellers on ONDC. This will enable an additional demand channel for sellers at a low cost. While ONDC has a vast catalogue of food and grocery, Shiprocket plans to enable 5 key categories on ONDC including Beauty and Personal care, Fashion, Electronics and Appliances, Health and Wellness and Home and Kitchen. Key brands in these categories are already powering a GMV of upwards of Rs 330 Crores on the Shiprocket platform with more than 220K live SKUs. This is just the beginning and by unlocking ONDC for SMEs the potential is immense. ONDC, India's open network for digital commerce, is enabling business growth for merchants in this fast-paced e-commerce ecosystem. The seller app will streamline order management, and inventory tracking, and provide easy identification of ONDC orders. It will allow sellers to monitor their growth effectively. Brands like Giva, Boult Audio, TNW, and many others, are already enriching the ONDC network's catalogue. The integration allows merchant catalogues to be visible across the buyer apps integrated with ONDC such as Pincode, Paytm, Mystore, E-unimart etc. The platform is actively in the process of onboarding additional sellers and aims to enable 50+ brands to go live on the network by July first week. Shiprocket’s CEO & Co-Founder, Saahil Goel said in a statement, “Shiprocket was one of the initial players to integrate into the ONDC network and the first one to enable intercity logistics in India. We share the same mission of democratising e-commerce for Indian merchants as ONDC. In the last 8 months, we've together been able to enable sellers to access new markets, connect with millions of potential customers, and clock revenue generation opportunities. This seller app is our testament to enabling e-commerce for merchants and being their partner in growth from every nook and corner of BHARAT. With the nation marching towards the India@100 dream, we are all set to bolster that growth by equipping the MSME sector with transformative ways of connecting with consumers” T Koshy, Managing Director, and Chief Executive Officer, ONDC said, “With the e-commerce wave sweeping through the country, we are on a mission to level the playing field for online and offline sellers to ride this wave of success. In this pursuit of enabling ease of doing business for sellers, Shiprocket’s seller app will help them to sell their products on ONDC in a way that is seamless, secure, and cost-effective” Cementing its position as a leader in the e-commerce enablement space, Shiprocket’s app integration will transform the age-old way of doing business. The company is a true partner in its sellers' success, offering unparalleled support at every step of their journey. The interface enables a seamless onboarding experience for the merchants, offering a new channel of sales with the ONDC network. A dedicated support team will be available round the clock, ensuring prompt assistance with any challenges sellers may encounter, from onboarding to troubleshooting.
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