Publication - ET Retail
Edition - Online
Home appliances company Blue Star has joined Open Network for Digital Commerce (ONDC), the company said in a press release on Friday. The company has gone live with its range of room air conditioners. With this integration, Blue Star is expecting to generate 10 per cent of its sales through the ONDC in the next 5 years. "The Plotch.ai, Blue Star and ONDC teams came together to enable Blue Star to onboard the ONDC Network in a record time which was a truly inspiring team effort from all the stakeholder organisations," said Manoj Gupta, CEO, Plotch.ai. The company aims to leverage ONDC network and anticipates becoming the foremost seller in the electronics category.
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