Publication - The Economic Times
Edition - Online

San Francisco-headquartered business messaging platform Gupshup will launch today a WhatsApp chatbot for buyer apps on the government-backed Open Network for Digital Commerce (ONDC).

The company is not entering the business-to-customer (B2C) market. It is replicating the buyers' experience through WhatsApp.

It will enable buyers to use WhatsApp to discover, browse and buy products from sellers across the ONDC network, without needing to download any other mobile app. The company also plans to offer this product to its enterprise customers who want to integrate this into their chatbots. It has operations in India, the United States, Europe, Latin America, Africa, Middle East and South East Asia.

Please click on the link below:

Gupshup to launch multilingual WhatsApp chatbot for buyer apps on ONDC

Gupshup’s WhatsApp chatbot on ONDC streamlines buyer experience, supports enterprise integration, and expands to include food orders, location sharing, Google RCS, and voice integration. Operating globally, Gupshup aims to reach diverse populations through WhatsApp for seamless conversational commer…

Economic TimesETtech