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    Chapter 1

    Digital Demand

    An initiative aimed to ignite demand for the Handloom, Handicraft, and Food Processing Sectors of India

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    Bharat Khulega Summit

    Jan 29th









    Empowering undigitised and undiscovered artisans, weavers and entrepreneurs for a digitally inclusive tomorrow.



    At ONDC Network, we are dedicated to improving the lives of underserved communities while at the same time promoting Indian handicrafts, handloom, and related community growth.


    Exploring Digital Demand Generation

    ONDC Network is hosting thousands of small, medium, and nano businesses today and the numbers keep growing as the network expands over time. With the Bharat Kulega summit, Chapter 1, we seek to explore strategies to generate digital demand for local products and help businesses in expanding their catalogues and profits.

    Broad contours of discussion

    Current demand generation landscape and Innovation:

    Understanding key figures, challenges, and potential solutions.

    Agenda 1

    Supply side initiatives by ONDC, early signs of success, partnerships and way forward:

    The importance of a parallel approach to supply and demand.

    Agenda 2

    Learning from existing demand generation model in B2B and B2C:

    Learning from successful models and approaches.

    Agenda 3

    Activating pilot in different clusters for demand generation:

    In this summit, all the relevant stakeholders will understand and build upon the proposed implementation models for different clusters to activate sustainable demand. This exercise will lead to replicable and sustainable pilots that will be eventually scaled.

    Agenda 4
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    We welcome stakeholders (funding organisations, social media/content creators, D2C/B2B brands & marketplaces, and buyer apps) who are excited to be co‑creators and pioneers of a first-of-a-kind initiative that the world has seen, which caters to the livelihoods of millions of artisans. This will have a pivotal role in keeping the emerging sector of traditional flavours, art and craft going. Join us in this collaborative initiative to drive digital demand for the social sector.


    Nandita Sharma: [email protected] | 8884593454

    Ridhima Gupta: [email protected] | 7042087420