Publication - Outlook Start-up
Edition - Online
RESTAURANT COMPANY REBEL Foods has joined the Open Network for Digital Commerce (ONDC), an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India. Customers can now order from nine of its brands through the digital platform Network.
Onboarding onto ONDC aligns perfectly with the company's aims to strengthen its D2C offerings while delivering a comprehensive customer delivery experience across multiple networks. The cloud kitchen company will directly extend its own D2C platform EatSure to bring its multiple restaurant brands on the ONDC Network, including Behrouz Biryani, Oven Story Pizza, Faasos, Sweet Truth, LunchBox, The Good Bowl, Firangi Bake, The Biryani Life and Wendy's.
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