Publication - News18
Edition - Online
On the digital highways of the internet, users rely heavily on ratings to select anything from a hotel for their next vacation, placing a food order via Swiggy or Zomato, leasing a flat through 99 Acres, to even choosing a potential mate on a dating site. These ratings have essentially evolved into the digital proxy for traditional quality standards. However, in the anarchic digital realm, these standards, normally regulated to resist manipulation by marketers, have been subject to exploitation. Platforms and marketers alike use ratings, inflated or manipulated, as convenient lures to entice unsuspecting consumers into spending their money.
In response to this growing menace of sham reviews and manipulated ratings, the government has time and again pursued solutions to mitigate the resultant chaos for consumers. Notwithstanding these efforts, digital platforms have consistently skirted the implementation of regulations to bring transparency and authenticity in ratings. Yet, in the midst of this, a technology-driven regulatory solution is emerging, a potential remedy for this pervasive issue if policymakers leverage it properly.
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