Connect Buyers to the Network

Get buyers to use your interface to buy from any ONDC registered seller.

Buyer Interface

Any technical/telecom interface that allows a buyer to search for a seller for the product they want, add to cart and complete the purchase. Such an interface options include but are not limited to

  • A mobile app
  • A desktop app
  • A website/webpage
  • A messaging platform
  • Interactive voice response (IVR)

Features of buyer apps

  • Parse buyer search request into relevant fields and search network visible catalogue for options that meet / partially meet search request
  • Display search results identifying criteria where used (sponsored, most popular etc.
  • Display network aggregate data (ratings), and access to network info (reviews) as well as catalogue info (features, faqs, specifications)
  • Allow buyer to add to cart from multiple sellers/seller apps
  • Allow buyer to select delivery options if more than one exist for the chosen seller/seller app
  • Check out (and pay) to initiate purchase
  • Confirm order with seller app/seller and send confirmation to buyer with order ID

How your business grows

Increase transacting buyers to the platform, and earn margin per purchase.

Domains that are live on ONDC

Resources available

Frequently asked questions

ONDC will help buyers/consumers in the following ways:

A) Increase in choice

B) More competitive market, which will enable customers to choose the platforms/providers with policies most suitable to them.

C) Ease and simplicity of discovering any seller or product through any platform

D) Ease of getting products delivered to one’s doorstep by increasing the choice of delivery service providers.

E) Make e-commerce more inclusive and accessible irrespective of the physical location of the customers.

ONDC will not keep anyone out or mandate anyone to join, be it small marketplaces or large players.

However, one of the reasons ONDC is being created is because less than 10% of India’s commerce is Digital. What that means is that there is tremendous potential in both adding the majority of India’s population as customers and beneficiaries of the eCommerce ecosystem, as well as millions of sellers, merchants and traders to start selling online.

ONDC architecture provides a level playing-field wherein sellers will have lesser vendor lock-in, and can easily choose whichever marketplaces they prefer. At the same time, ONDC is expected to reduce customer acquisition costs for sellers (and conversely, merchant/seller acquisition cost for buyer nodes)

A platform will need to be made ONDC compatiable and registering on ONDC as a buyer or seller node to be discoverable on the network. Regular customers will need to find and use their regular buyer platform as they do in the current environement (without ONDC) for search and placing order for products.

Yes, this is possible as long as you are able to federate buyer requests and seller responses from different sources

Buyer app can charge a transaction fee to the buyer for providing value-added services. Similarly, the seller app can charge a listing fee from its sellers. ONDC will not be involved in deciding the fee structure to be charged by these entities.